"As many as 30 million households in Europe are not served at all or get high mediocrity of service," said Eutelsat CEO Michel de Rosen.
Ka-Sat, however, is considerably bigger, and has a notional capacity to serve up to two million households compared with Hylas's 300,000.
Paris-based Eutelsat is one of the world's big three Fixed Satellite Services (FSS) companies, and transmits thousands of TV channels across its fleet of spacecraft.
This endeavours also shows how vulnerable the European market is to any single point of failure of their internet backbone. The loss of a single satellite can disrupt internet access for two million households, either from state or non-state sponsored terror.