During the quarter Apple also sold 3.47 million Macs representing a 33 percent unit increase over the year-ago quarter. Apple also sold 8.4 million iPhones in the quarter, representing 61 percent unit growth over the year-ago quarter as well as 9.41 million iPods during the quarter, representing an 8 percent unit decline from the year-ago quarter.
For the first time ever Apple also reported iPad unit sales of 3.27 million
"It was a phenomenal quarter that exceeded our expectations all around, including the most successful product launch in Apple's history with iPhone 4," said Steve Jobs, Apple's CEO. "iPad is off to a terrific start, more people are buying Macs than ever before, and we have amazing new products still to come this year."
"We're really pleased to have generated over $4 billion of cash during the quarter," said Peter Oppenheimer, Apple's CFO. "Looking ahead to the fourth fiscal quarter of 2010, we expect revenue of about $18 billion and we expect diluted earnings per share of about $3.44″ Notes of interest during the Apple conference call for the media:
- Apple ended the quarter with $45.8bn in cash up from $41.7bn.
- Worldwide Mac sales up 18 percent, portables up 37 percent and desktops down 12 percent.
- Mac sales were up 40 percent in the Americas, with revenue up 25 percent.
- Apple sold a record 3.47 million Macs in total, exceeding the previous record by 100,000.
- No Mac supply issues.
- iPhone ASP (average selling price) was $595.
- Strong growth noted in Asia, Europe and Japan.
- Passed 5 billion App downloads.
- Apple will defer $175 million to buy cases which will be recognised upon delivery to customers.
- iPhone 4 demand is unprecedented. Tim Cook: "We are selling every unit we can make currently."
- $2.17bn made on sales of iPad and accessories. iPad sales alone was about $2.1bn.
- iPad ASP was $640.
- "We are still are quoting longer lead times than we'd like, and we're working around the clock to get supply and demand in balance," Cook said. "In the scheme of things, it's a good problem to have."
- iPod ASP dropped about $7.
- iPod marketshare is over 70 percent in North America.
- Retail revenue up 73 percent. Mac sales were up 38 percent.
- About half of Macs sold to customers in retail stores were to customers who never owned a Mac before.
- 7 new stores opened during Q210 including 4 in U.S.; 2 in Australia and 1 in Canada, ending with 293. With an average of 280 stores open.
- Average revenue per store was $9 million.
- During Q310 Apple will open a further 24 retail stores including the already open Paris and Shanghai stores but also stores in Madrid and Barcelona and London, Covent Garden.
- Stores saw visitors of 60.5M visitors, compared to 38.6M during year ago.
