This is reminiscent of of the dot.com boom... From "The Trademark Blog"
Friend 1: He works for Ugoigo.
Friend 2: Ooh-goy-joe?
Friend 1: Yeah "Ooh-goy-joe"
Friend2: What do they do?
Friend1: travel site.
Friend 2: Oh god, that's my company's site. It's pronounced "I go, You go." No one gets that - we have to re-brand.
Friend 1: He works for Ugoigo.
Friend 2: Ooh-goy-joe?
Friend 1: Yeah "Ooh-goy-joe"
Friend2: What do they do?
Friend1: travel site.
Friend 2: Oh god, that's my company's site. It's pronounced "I go, You go." No one gets that - we have to re-brand.
